ConvenientMD Founder Takes on Dermatology Access with New Startup

January 2022

Using the walk-in urgent care model, Optima Dermatology to make New Hampshire debut in February

Max Puyanic wants to do for dermatology what he and his partners did for health care: make it more readily accessible.

He believes improving access to skin care will not only save money but save time and, most importantly in the case of skin cancer, save lives.

“We’re going to see patients sooner, not let the melanoma progress to the next stage. We’re going to save a lot of lives,” says Puyanic.

His new Optima Dermatology, the first of which is opening in February in Exeter while a new stand-alone facility is being built in neighboring Stratham, will be a straighter, more direct line in the diagnosis and treatment of skin disorders.

These facilities – seven are planned for New Hampshire and six in Maine to start – will offer general dermatology and cosmetology services, including pathology, surgery, and clinical trial and research, serving the Seacoast region, according to Puyanic. Their work, he said, is bound by a mission statement “to treat each and every patient the way we would want our friends and family to be treated.”