Be in the Know: 8 Skincare Trends to Watch in 2026

Every year brings new trends – from fashion to food to fitness – and skincare trends are certainly always high on the list. As we look toward 2026, we expect to see a continued emphasis on skin health and age-defying care, as well as treatments and products that deliver longer-term results rather than quick, temporary fixes.
We want to help you be skin smart in 2026. In this post, we review the top skincare trends we expect to see in the new year and give you all the info so you know what might be the best option for you.
- Prevention and Skin Health: Early Intervention
Addressing signs of aging has long been a cornerstone of the skincare industry, and while it’ll continue to take center stage in 2026, it’s looking a little different. If you’re in your 20s or 30s, you’ll want to pay attention.
Instead of a more “reactionary” approach (reducing wrinkles, diminishing age spots, or using fillers to smooth and plum skin) the anti-aging trend for 2026 is focused on early intervention. Individuals in their 20s and 30s are increasingly choosing treatments and skincare products designed to maintain healthy, youthful skin before signs of aging appear; also indicating skin health awareness is growing among younger generations.
Jump on this trend: These popular preventive treatments include:
- Neurotoxins (like Botox®) for subtle wrinkle prevention.
- Microneedling to stimulate collagen and reduce early fine lines.
- BroadBand Light (BBL™) and HALO® hybrid fractional laser for improving skin tone and texture.
- At-home red light LED masks, our providers specifically recommend OmniLuxe, available for purchase at select Optima Dermatology locations!
- Prevention and Skin Health: Skin Cancer
Gradually, people are abandoning long-held trends toward having sun-kissed and tan summer skin year-round. Tanning bed use is in decline, according to the National Cancer Institute, and greater skin cancer awareness has increased daily sunscreen use and overall prevention habits.
In 2026, we expect to see more emphasis on skin cancer prevention, with a growing popularity for daily face and body moisturizers with an SPF of 30 or higher, a continued decline in tanning bed use, and increased emphasis on receiving annual skin checks. These habits can also help prevent signs of aging – a win-win along with our first trend of early intervention!
Jump on this trend: If you’re a tanning bed user, now’s the time to make the switch. Skip the harmful UV rays and opt for a self-tanner or spray tan instead. Add a daily moisturizer with SPF to your routine – trusted brands like Cerave and Laroche Posay make light, SPF 50 facial moisturizers that offer all-day protection, and should be used even when it’s cold and cloudy! In the sun, wear a hat or UPF clothing to ramp up protection, and seek shade whenever possible.
- Stem Cell, Exosome, and Peptide Technology
We’ve been seeing a shift toward restorative, regenerative skincare driven by developments in skincare science that utilize bioactive ingredients to target skin repair at the cellular level.
In 2026, we expect to see more products and in-office treatments designed to work with the skin’s natural healing processes.
Jump on this trend: Here are two restorative, regenerative treatments to consider:
- Stem cell and exosome treatments: These are getting attention for their ability to promote regeneration, improve elasticity, and enhance hydration. Stem cell and exosome therapies deliver powerful growth factors and signaling molecules that help restore the skin’s natural function and appearance. As a standalone treatment, exosomes can be applied topically or delivered through non-invasive methods to calm inflammation, enhance skin tone and texture, and promote a more radiant, balanced complexion. When paired with microneedling, exosomes can be even more effective. Microneedling creates microchannels in the skin that enhance the absorption and penetration of exosomes, allowing their growth factors to reach deeper layers. This combination can accelerate healing, amplify collagen production, reduce downtime, and deliver more dramatic improvements in firmness, brightness, and overall skin quality.
- Peptides: Already a favorite among dermatologists, peptides continue to rise in popularity for their ability to boost collagen and improve firmness and texture, especially when combined with microneedling or laser treatments.
- Scalp and Hair Health
You may not have realized, but healthy hair is also part of skincare because it’s dependent on a healthy scalp. In 2026, we expect to see scalp care getting the same attention as general skincare with people looking to combat thinning or damaged hair.
Jump on this trend: Support hair growth and scalp wellness using:
- Prescription and over-the-counter topicals to strengthen hair and stimulate follicles.
- Nutritional supplements that support hair from the inside out. We recommend consulting your dermatologist about the right supplement to ensure you select a high-quality option that is more likely to produce the best results.
- PRP (platelet-rich plasma) treatments that use your body’s own growth factors to encourage new growth.
- Scalp exfoliation and microneedling to improve circulation and absorption of active ingredients.
Ongoing research has linked scalp health to improved hair density and strength, and more people are turning to dermatologist-recommended solutions for fuller, healthier hair.
- Using Technology to Boost Under-Eye Care
Addressing under-eye darkness, thinning, or sagging, is a popular topic and while the under-eye area has historically been one of the harder areas to treat, new tech-infused approaches are making a big difference.
Jump on this trend: Dermatologists are using treatments like:
- Hyaluronic acid (HA) fillers for hollow or tired-looking eyes.
- PRP injections to brighten and firm delicate skin naturally.
The demand for effective under-eye creams also continues to grow. Patients are looking for dermatologist-approved formulas with ingredients like caffeine, niacinamide, peptides, and retinol so they can address puffiness, dark circles, and fine lines from home during their regular skincare routine.
- Strengthening the Skin Barrier
Over the last few years, the “skin barrier” has gotten a lot of attention with advice for enhanced protection, strengthening, and rejuvenation. We’re going to see the same focus continue in 2026, but with a slightly refined approach.
Jump on this trend: After the viral rise of “slugging” that dictates a thick application of ointment at night to lock-in moisture, in 2026 we expect instead to see a focus on skin barrier repair using ceramide- and lipid-rich formulas that restore balance and prevent irritation.
At Optima Dermatology, we’re also encouraging patients to simplify their skincare routines to focus more on hydration, and to use products designed that strengthen the barrier rather than over-exfoliate or sensitize the skin.
- Dermatologist-Branded Skincare Takes Center Stage
With good reason, consumers are becoming increasingly skeptical of influencer-endorsed skincare lines with questionable verification and turning instead toward dermatologist-developed brands they can trust.
Jump on this trend: Brands like CeraVe, La Roche-Posay, Alastin, and EltaMD have seen continued growth thanks to their science-backed formulas and dermatologist recommendations. Patients appreciate knowing their skincare is developed with real clinical research – not just marketing claims or viral Instagram shares.
Optima’s expert providers are able to recommend personalized, dermatologist-approved routines that match your specific skin type and goals, so you can trust that your products and plan fit your unique needs.
- Microneedling Remains a Go-To Treatment
Microneedling continues to be one of the most in-demand cosmetic treatments because of its effectiveness in triggering natural collagen and elastin production. Microneedling often delivers a healthy glow after just one session, while longer-lasting improvements in collagen and firmness develop gradually with multiple treatments as your skin activates its natural regenerative process.
Jump on this trend: In 2026, we expect to see newer techniques like radiofrequency microneedling and microneedling with PRP grow in use because of the ease and effectiveness of results they can produce. These treatments help smooth, tighten, and rejuvenate skin with minimal downtime, making them an ideal choice for patients looking for noticeable improvements without surgery.
Get Ready! Healthy, Preventive, and Personalized Skincare
Overall in the new year, the trend will be practicing healthy, preventive, and personalized skincare.
Whether you’re interested in early prevention, advanced rejuvenation, or expert guidance on the latest treatments, our board-certified dermatologists can help you create a customized plan that’s right for your skin now, for 2026, and for the years ahead.
Request an appointment to speak with one of our expert providers about how to pursue your skincare goals in the new year and beyond.










